Case Study: Coca-Cola PR Crisis Management

 

pr crisis management case studies

Dec 31,  · What follows in this case study is an analysis of Domino’s crisis communication strategies, using a blend of best practices for crisis management from the principles of public relations management crafted by Arthur W. Page and from an academic perspective as the framework for analysis. PressmanPR have lots of client from various factors for media relations, Agriculture, Consumer & Lifestyle, Education, Financial, Industrials, Pharma & Healthcare, Sustainability & CSR Technology, Travel & Tourism cairaudio.ga through our PR case studies to . Aug 25,  · Bottom Line: Coca-Cola’s response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in PR crisis management. The op-ed by Coca-Cola CEO Muhtar Kent epitomizes a corporate response that contains the essential elements of effective corporate PR crisis management.


Case Studies in Strategic Communication


It started when airline staff in Chicago asked passengers for four volunteers to give up their seats to make room for United employees headed to Louisville. No-one volunteered. Four passengers were then directly asked to remove their luggage and vacate their seats. Three complied, one did not. Staff insisted and Dr Dao continued to stay in his seat. Then airport police were called. A passenger with a bloodied face, who had paid for his seat, being forcibly dragged down the aisle as he yelled complaints.

Munoz also sent an email to United staff commending the actions of the crew. This was a perfect illustration of the need for speed. It took United a day to respond, and even then their response was inadequate, betraying any understanding of the role of social media in reporting and magnifying failures in company customer services. By Monday morning the story of what happened on flight had been told and viewed by millions.

It took United several days to finally respond in a way that acknowledged the seriousness of what happened and how it made the airline look in the eyes of customers and regulators. The damage to the reputation and business of United lingers to the present day — refreshed by the unfortunate incidents with the pets.

On July 29 Equifax discovered a massive data breach which pr crisis management case studies the personal information of up to million Americans, including social security numbers and driver licenses.

The company believed that the hack had taken place several weeks earlier, even as early as mid-May. Equifax waited until September to make a public announcement of the problem. The data thieves knew where to target. Equifax is one of three nationwide credit-reporting companies that track and rates the financial history of U.

The companies are supplied with data about loans, loan payments and credit cards, as well as information on everything from child support payments, credit limits, missed rent and utilities payments, addresses and employer history, which all factor into credit scores. This is why we build crisis preparedness plans.

A data breach must have been very high on the potential risks that Equifax faced. Given their business, pr crisis management case studies, any data loss is serious. A plan would have had laid out the crisis team, how they should work together, the steps to take, the initial messaging and statements — and the process for escalating the response as it got worse. In FebruaryKFC had to close more than half of its stores in the United Kingdom because of a shortage of…chicken.

The social and mainstream media enjoyed the irony of a chicken shop without any chicken and went to town on the story. Loyal customers vented on Twitter and took their families to McDonalds, pr crisis management case studies.

Some even complained to their local politicians. Then KFC, even while struggling to get the restaurants re-opened, managed to switch the narrative entirely. The company was widely applauded by customers and the media for its deft handling of the situation and became the poster child for how well to handle a crisis.

Among the key elements in a best-in-class crisis response plan are:. It knew its audience young, hip and irreverent and it followed through in exactly the kind of tone pr crisis management case studies language that was consistent with how the brand was positioned in other, more positive marketing.

The result was a swift abatement of the criticism for the closed stores — and pr crisis management case studies sound of widespread applause for a model crisis response. Login Learn More.

Learn more about the 1 app in crisis management Fill out the form below and we will contact you. What We Learnt This was a perfect illustration of the need for speed. It was too late. Equifax and the Data Breach What Happened On July 29 Equifax discovered a massive data breach which affected the personal information of up to million Americans, including social security numbers and driver licenses.

Subsequent pr crisis management case studies only made the situation worse: The website and consumer telephone lines set up by Equifax so that people could get information and sign up for credit protection were overwhelmed and it took weeks to get them working effectively. Equifax subsequently twice upped its estimate of the numbers of consumers impacted — by 2. What We Learnt This is why we build crisis preparedness plans.

Who are they? Where are they? What are there key considerations? How is it positioned? Previous article:. Recommended articles, pr crisis management case studies.

Digital Age Crisis Lessons: 4 Ditch the crisis plan pitch! About Us Newsroom Jobs Events. Features Requirements Security Support. Read more. Blog Case Studies Resources. Terms of Service Privacy Policy.

 

PR Case Studies | Public Relations and Crisis Management Case Studies in India - Pressman PR

 

pr crisis management case studies

 

Dec 31,  · What follows in this case study is an analysis of Domino’s crisis communication strategies, using a blend of best practices for crisis management from the principles of public relations management crafted by Arthur W. Page and from an academic perspective as the framework for analysis. Aug 25,  · Bottom Line: Coca-Cola’s response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in PR crisis management. The op-ed by Coca-Cola CEO Muhtar Kent epitomizes a corporate response that contains the essential elements of effective corporate PR crisis management. PressmanPR have lots of client from various factors for media relations, Agriculture, Consumer & Lifestyle, Education, Financial, Industrials, Pharma & Healthcare, Sustainability & CSR Technology, Travel & Tourism cairaudio.ga through our PR case studies to .