Harvard Business School Case Study on Southwest Airlines

 

southwest airlines business strategy case study

You don’t have to surrender your individuality to work for Southwest Airlines, work is important don’t spoil it with seriousness” (p.9,the case study text). The Southwest culture is to serve people in a fun and innovative way, but at the same time, make profits. Aug 23,  · Southwest Airlines: A Case Study in Employee Engagement Next Article build a marketing strategy and connect with influencers. Book Your Session Jumpstart Your Business. Entrepreneur Insider is Author: Jaia Thomas. Southwest Airlines Success: A Case Study Analysis. In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines.


Proven Business Strategy – Southwest Airlines


His primary job function includes marshaling planes and loading and unloading freight and baggage. When he initially applied for the position never would he have imagined that his job function would one day encompass color patterns and uniform design. Two years later Southwest Airlines is ready to unveil a bold and bright new uniform design. However, instead of hiring an outside company for the undertaking, it tapped employees like Roy Nabors to get the job done. When Southwest Airlines executives realized it was time refurbish their outdated uniforms, instead of hiring an outside designer, they put out an open call to employees from all departments, southwest airlines business strategy case study.

Thousands expressed an interest and the company eventually narrowed it down to forty-three employees. Over the course of 19 months, those selected employees met every two weeks in Chicago and Dallas to collaborate on the design of the new uniforms.

The result? A bolder, more fashion forward and functional uniform for employees. The new uniforms are also machine washable, a rarity when it comes to airline attire.

Incorporating employees into the creative decision making process allows for a more authentic brand. The same result may not have been achieved if the uniforms were designed by an outside firm. Also, the process of bringing employees together from various departments, various cities and various job functions allowed employees to interact and work together with fellow employees who otherwise may have never had an opportunity to do so, arguably contributing to a more cohesive workplace culture.

Lastly, allowing employees to apply innovative thinking outside of the scope of their day-to-day functions benefits both employees and employers. Related: The Secret to Employee Engagement. Image credit: Robert Alexander Getty Images.

Jaia Thomas. Guest Writer. August 23, 3 min read. Opinions expressed by Entrepreneur contributors are their own, southwest airlines business strategy case study. More from Entrepreneur. Learn to be a better leader southwest airlines business strategy case study develop successful marketing and branding strategies with Dr.

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Southwest Airlines: A Case Study in Employee Engagement

 

southwest airlines business strategy case study

 

You don’t have to surrender your individuality to work for Southwest Airlines, work is important don’t spoil it with seriousness” (p.9,the case study text). The Southwest culture is to serve people in a fun and innovative way, but at the same time, make profits. Aug 23,  · Southwest Airlines: A Case Study in Employee Engagement Next Article build a marketing strategy and connect with influencers. Book Your Session Jumpstart Your Business. Entrepreneur Insider is Author: Jaia Thomas. Southwest Airlines Success: A Case Study Analysis. In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines.